Boutique Kitchen Network - Bitu Platinum Brand's Best Choice for the Future 500 Million Middle Class
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Boutique Kitchen Network - "The Best Choice for the Future 500 Million Middle Class of Bitu Platinum Brand" Media Address: //www.finekitchen.cn/info/detailed718.html...
In the next 10 to 15 years, China will have a middle class of 500 million, which is the prediction made by Jack Ma to the world during the "Double Eleven" period
Middle class means high-quality consumer demand. Bitu is a platinum brand on the table, with high-end quality, making it the perfect choice for the 500 million middle-class people with strong consumption capacity in the future.
Since its establishment in 2001, no matter how turbulent the market may be, Bitu has always adhered to the mid to high end route, focusing on tabletop materials for 15 years. It has rich experience in the production of artificial stone and quartz stone, integrating professional research and development, manufacturing, and sales. It is a strategic partner of China's top 10 cabinet brands and a partner of many well-known domestic real estate brands such as Vanke, Greenland, Rongchuang, etc. It is also Evergrande, IKEA Raw material suppliers for major brands such as McDonald's.
As a leader in the surface material industry, Bitu has always prioritized product quality for more than a decade, continuously researching and innovating, and maximizing the satisfaction of increasingly updated and diverse needs. The products are widely used in various environments such as homes, commercial venues, public spaces, and other different conditions, covering every corner of daily life, becoming a popular product in building materials decoration.
The excellent product performance and warm service have achieved the platinum quality of the Bitu brand. Bitu has three major manufacturing bases in Dongguan, Hubei, and Jiangxi. The headquarters base in Dongguan covers an area of more than 40000 square meters, with internationally advanced production lines. The base in Hubei covers an area of 70000 square meters. It has been profitable half a year after it was put into operation. The Jiangxi base has invested 180 million yuan, covering an area of nearly 600 mu. With the launch of the second phase project in August this year, the Jiangxi base has become the first man-made stone and board production base in Asia and the second in the world
With Vanguard International Semiconductor Corporation production technology, Bitu has taken the lead. Introduce international design talents, build a strong high-level R&D team, introduce advanced European technology, and ensure that the products are leading the industry for 1-2 years. At a time when Industry 4.0 technology is just emerging in the domestic manufacturing field, Bitu has made substantial explorations in improving automation and efficiency. In 2014, the per capita output value of Bitu reached 830000 yuan, significantly exceeding the industry average of 350000 yuan. In the future, Bitu's goal is to achieve a per capita output value of over 1.6 million yuan. The improvement in efficiency has greatly saved costs, and Bitu's products are becoming increasingly advantageous and competitive in the market.
Relying on product strength, Bitu's high-end brand image is increasingly consolidating. With advanced design concepts, diverse functions, and spiritual values, it stands at the top of the market and constantly refreshes people's consumption concepts. As a result, Bitu welcomed the favor of capital. In early February of this year, Bitu reached a partnership with Chen Jiulin, a capital tycoon with extraordinary experience, and launched a listing and financing plan. Gong Zhijun, President of Bitu, stated that in the future, with the assistance of capital, Bitu will invest 80-90% of its funds in innovation of business models, strengthen the research and development functions of the Dongguan headquarters base, and use the most cutting-edge technology to develop the best products in the industry.